In the realm of Active Shooter planning, mitigation and response, there has been a tremendous focus placed on law enforcement and first responders: tactics, techniques and procedures for those answering the 911 calls. While this an important aspect of an Active Shooter response plan, it is not an effective and holistic approach. We should focus much more attention to educating and training civilians (or to use a better term; "the persons inside an event who are non law enforcement") how to react should they be confronted with a hostile person focused on causing "their" death. Just as the populace now knows what to do in the event of a fire alarm; the importance of wearing seat belts; or, to expect the presence of automatic external defibrillators, they must also be taught how to react if confronted by the Active Shooter.