BECCA Cosmetics launched their new product on social media and it sold out in only 75 minutes... If you're a marketer or a business owner, you might be wondering just how they did that! Well it's a combination of things. In this interview, BECCA's CEO, Robert DeBaker explains the evolution of social media, the importance of authentic customer relationships, and, yes, the strategy that caused them to sell out in a little over an hour.